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Experiences, insights, and anything else that comes to mind to empower and inspire my mid-life ladies!

Career Coaching, Energy Levels, Mindset Dawn Frydenlund Career Coaching, Energy Levels, Mindset Dawn Frydenlund

You're Not Difficult—You're Done Settling: Why Midlife Boundaries Aren't Negotiable

That label people love to throw around when you start setting boundaries at work—the one that makes you feel like you're being "difficult" or "high maintenance"? Let me tell you what that really means: you're done sacrificing yourself for the comfort of others. After coaching countless brilliant midlife women through career transitions, I've witnessed this pattern repeatedly. Accomplished professionals who've spent decades being the "yes" person, the go-to problem solver, keeping everyone else happy while slowly losing pieces of themselves. The truth is, people-pleasing might feel like kindness, but it's actually a mindset that keeps you playing small. And at midlife, when you've accumulated decades of experience and wisdom, playing small starts to feel like a betrayal of yourself.

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Career Coaching, Energy Levels, Mindset Dawn Frydenlund Career Coaching, Energy Levels, Mindset Dawn Frydenlund

Want to Make a Change? Your First Step Starts Right Here!

You know that Sunday night feeling? That subtle (or maybe not too subtle) knot in your stomach when you think about Monday morning? You've been telling yourself for months (maybe years) that you should be grateful for your job. It pays the bills. It's stable. Your family counts on it.

But underneath the pros you can list off about it, there's this other voice. The one that wonders if this is really all there is.

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Career Coaching, Energy Levels, Mindset Dawn Frydenlund Career Coaching, Energy Levels, Mindset Dawn Frydenlund

The Thoughts You Inherited vs. The Dreams You Deserve… Who’s Really Running the Show?

It's 2:47 AM, and you're wide awake, staring at the ceiling. Your mind is racing with the same familiar thoughts: Why didn’t I change careers years ago? What if it's too late to change careers now? What would my husband say about me changing careers now? Who do I think I am to want more in my career?

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Career Coaching Dawn Frydenlund Career Coaching Dawn Frydenlund

Stop Career Exhaustion in Its Tracks: The Value-Boundary Blueprint for Midlife Career Transformation

Oh ladies, have I been there! You know that familiar knot in your stomach when your boss asks you to execute a strategy that feels completely wrong. Or that bone-deep exhaustion that comes from saying yes when every fiber of your being wants to say no. And then there is the slow erosion of self-trust that happens when you repeatedly act against your core values, just to keep the peace.

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