Authentically You: The Group Experience
Step Into Your Most Authentic, Fully Alive Career—Together
You're ready for work that feels like home.
A 4-month group coaching journey for midlife women ready to come home to themselves—together. You'll move through deep self-discovery, mindset transformation, and bold future visioning in a small, intimate cohort—showing up in your career as the fullest, most alive version of yourself, whether that means transforming where they are or discovering something entirely new. Because sometimes the most powerful breakthroughs happen when someone else says out loud exactly what you've been feeling.
You've Arrived at an Extraordinary Moment
Something inside you is shifting. You're questioning. You're wondering. You're ready for something different.
Maybe you've been successful for years, but you're finally ready to redefine what success actually means to you. Maybe you've spent decades building expertise, and now you're curious about what else you could create with all that wisdom. Or maybe you simply know, deep in your bones, that there's more waiting for you.
This isn't a crisis. This is clarity calling.
You're at that beautiful intersection where experience meets possibility. You have the wisdom of decades lived, the courage that comes with age, and the readiness to honor what you truly want.
And here's what I know about you:
You’re ready to stop performing and start becoming—showing up in your career as the woman you truly are.
You're ready to explore what lights you up instead of what's expected of you.
You’re ready to use your hard-won wisdom to show up in your career as the fullest, most alive version of yourself.
You're ready to prioritize your own dreams with the same dedication you've given to everyone else's.
Welcome to Authentically You: The Group Experience. This is where your journey home begins.
This is a 4-month transformative group coaching journey designed specifically for midlife professional women who are ready to stop performing and start becoming. Over four months, you'll join a small, intimate cohort of remarkable women on a journey through three powerful pillars—reconnecting with who you truly are, rewriting the inner story that's been holding you back, and building a bold, values-aligned vision for the career chapter that is most fully, completely yours. Supported every step of the way by women who understand your journey because they're on it too.
This program is built on three transformative pillars:
PILLAR 1: REDISCOVER YOU — COME HOME TO YOURSELF
Reconnecting with your unique strengths, values, passions, and the powerful truth of who you are through three comprehensive assessments and guided exploration
PILLAR 2:THE INNER WORK — RECLAIM YOUR MIND. RECLAIM YOURSELF
Silencing the inner critic, exposing the self-limiting beliefs that have kept you stuck, and replacing them with new, powerful ones that open doors instead of closing them
PILLAR 3:THE FUTURE YOU — FULLY ALIVE & WHOLLY HERSELF
Synthesizing everything you’ve uncovered, building a bold vision, and creating a concrete, values-aligned action plan for the career chapter that is most fully, completely yours
You'll receive both intimate group coaching and individual attention, combining the power of community with personalized support. Because transformation happens best when you're supported, challenged, and celebrated every step of the way.
Your Journey to You: The Three Pillars
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Your Foundation for Fearless Reinvention
This is where you remember who you really are.
After years of adapting, performing, and showing up as whoever the room needed you to be, it’s time to reconnect with the woman who has been there all along. The one with unique gifts. The one who values certain things above all else. The one who has been quietly waiting to be brought forward.The woman who has unique gifts. The woman who values certain things above all else. The woman who has dreams she's been quietly carrying.
Through powerful assessments and guided exploration, you'll uncover:
Your natural strengths through the CliftonStrengths® Assessment—the talents you use so effortlessly you might not even recognize them as gifts
Your core values through The Clarity Method Assessment - the non-negotiables that need to guide your next chapter
Your current alignment through my proprietary Career Alignment Assessment™ - honest insight into where you are and where you want to be
Your authentic vision for what’s next—the career that is most fully, completely yours, whether that means transforming how you show up where you already are or discovering something entirely new
By the end of Pillar 1, you’ll have a crystal-clear understanding of your unique wiring. This becomes your compass for everything that follows.
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Break Free from Self-Doubt and Step Into Possibility
Your mindset is the bridge between where you are and where you’re going.
The beliefs that have been running the show? Many of them are old stories—picked up somewhere between the career you were supposed to want and the woman you’ve become. They are not the truth of who you are. And you get to rewrite them.
Through the transformative Energy Leadership Index Assessment™ and targeted mindset work, you'll:
Discover what's been quietly holding you back (often it's not what you think!)
Understand your default ways of viewing the world and leading your life
Develop new thought patterns that open doors instead of closing them
Build unshakeable confidence in your ability to create what you want
Learn to see challenges as opportunities and possibilities instead of obstacles
This is where “I’m not sure I can” transforms into “I’m excited to try.” Where the inner critic quiets. Where doubt becomes determination. Where you stop performing and start becoming.
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Build Your Bold Vision and Action Plan
This is where everything comes together. You’ve done the deep inner work. You know who you are, what you value, and what’s been keeping you from your most authentic self. Now it’s time to bring all of that forward—into a concrete, values-aligned vision and action plan for the career chapter that is most fully, completely yours.
You’ll:
• Synthesize everything you’ve uncovered about your strengths, values, and passions into a clear, integrated picture of your most authentic self
• Explore what your most fully alive career could look like—whether that means showing up differently where you are or stepping boldly into something new
• Define what success looks like for YOU at this stage of life, on your terms
• Build your personalized Career Alignment Action Plan with clear milestones, What If planning, and accountability systems
• Practice articulating your value, vision, and next steps with confidence
By the end of Pillar 3, you won’t be wondering what to do. You’ll know. And you’ll have everything you need to move forward with clarity, confidence, and the deep peace that comes from finally being in alignment with your most authentic self.
Everything You Need for Your Journey
THE EXPERIENCE
6 Transformative Group Coaching Sessions (bi-weekly, 90 minutes each)
These aren't typical group calls. These are intimate, powerful conversations where breakthroughs happen, insights emerge, and deep connections form. You'll be challenged, supported, and celebrated by women who truly understand your journey.
3 Personal Coaching Sessions (60 minutes each, 1:1 with Dawn)
Your journey is unique, and you deserve personalized attention. These private sessions ensure you get tailored support for your specific situation, challenges, and dreams.
Private Community Access (24/7 throughout the program)
Connect with your cohort between sessions for ongoing support, celebration, and accountability. This is where friendships form and the real-time support happens when you need it most.
Weekly Inspiration and Touchpoints
Stay connected, motivated, and inspired between sessions with regular encouragement designed specifically for your cohort.
THE TOOLS
4 Comprehensive Assessments with Personal Debriefs
Career Alignment Assessment (Proprietary)™
My unique tool that reveals exactly where you are and illuminates where you want to goCliftonStrengths® Assessment
Discover your top natural talents and learn how to leverage them powerfully in your career and lifeClarity Method Values Assessment™
Get crystal clear on the core values that must guide your most authentic career chapterEnergy Leadership Index (ELI) ®
Uncover the mindset barriers and energy patterns keeping you from your most authentic, fully alive self at work
These assessments aren't just data - they're revelation experiences that help you see yourself clearly, perhaps for the first time.
3 Thoughtfully Designed Workbooks (one for each pillar)
Created specifically for midlife women, these workbooks guide you through deep reflection, meaningful exercises, and powerful discoveries. These aren't surface-level worksheets - they're tools for genuine self-discovery and transformation that you'll reference long after the program ends.
THE SUPPORT
Flexible Payment Options
Monthly payment plans available because investing in yourself shouldn't create financial stress.
Ongoing Access to Materials
All session recordings, workbooks, and resources remain available to you for continued growth.
Dawn serves as an impactful guide throughout the Midlife Power Pivot course. I looked forward to the content of each session where she mixed real life examples with practical advice and science-backed strategies. Bonding with the other women in the course was an unexpected experience. I felt safe with everyone and was able to be vulnerable about who I am and how I feel. I walked away with new tools and ideas to use to better myself and my future. Thank you, Dawn!
- Augusta Sires
This Journey is Calling You If...
You're ready to prioritize your own fulfillment after years of putting others first
You're curious about what else you could create with all your accumulated wisdom
You’re open to exploring what’s possible—whether that means transforming how you show up where you already are, or discovering something entirely new
You're willing to do meaningful inner work, not just learn surface-level tactics
You want the support of other women who understand this unique stage of life
You believe there's more for you, and you're ready to discover what that "more" looks like
You're prepared to invest in yourself with the same dedication you've invested in others
This program honors wherever you are in your journey. Some women come knowing they want a complete career change. Others come feeling disconnected from themselves in the career they already have. Some simply know that the fullest, most alive version of them hasn’t been fully showing up at work. All are welcome—because this work is about coming home to yourself first. And that journey looks different for every woman.
The Power of Transforming Together
After years of providing transformational 1:1 coaching, I've witnessed something remarkable: The deepest breakthroughs often happen in community.
There's something powerful about being in a room (even a virtual one) with other women who are navigating the same questions, experiencing similar doubts, and pursuing their own versions of "more." When one woman has a breakthrough, it illuminates possibilities for everyone.
Here's what the group experience creates:
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You see your own possibilities reflected in someone else's journey. When she takes a brave step, it shows you that you can too.
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You receive wisdom not just from me, but from other accomplished women who bring their own insights and experiences.
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You realize you're not the only one who feels this way. Your questions aren't unusual. Your desires aren't selfish. Your dreams aren't unrealistic.
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The women in your cohort become your biggest cheerleaders. Many groups stay connected long after the program ends, continuing to support each other's journeys.
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Group coaching makes this deep transformational work available at a fraction of what 1:1 coaching requires - without sacrificing quality or personal attention.
Plus, let's be honest: There's something special about being part of a small, intimate group of women who are all committed to their own growth. The energy is different. The insights are richer. The transformation is deeper.
Join the Inaugural Cohort!
You have a unique opportunity to be part of something special from the very beginning.
You're not getting a "practice version" - you're getting the complete, thoughtfully designed program that I've spent months creating, plus some distinctive advantages:
SPECIAL PRICING
Access this transformational experience at the Inaugural Cohort pricing. This is the first and last time, I’ll offer this reduced investment.
SHAPE THE EXPERIENCE
Your feedback and insights will help refine this program for future women. You'll have a voice in how this evolves and what elements resonate most powerfully.
DEEPER CONNECTIONS
As the inaugural cohort, you'll form especially strong bonds. First groups always have a unique energy and closeness.
MORE FLEXIBILITY
We'll adapt and adjust as needed to ensure the program serves you beautifully. You'll benefit from a more responsive, personalized experience.
LASTING LEGACY
You'll be part of the founding story - the women who helped launch a program that will transform countless lives in the years ahead.
Think of it this way: You know how your closest friends are often the ones who showed up during pivotal moments, when you were both figuring things out? That's the energy of a first cohort. You'll share this journey in a way that future groups won't experience in quite the same way.
I had a positively impactful experience in Dawn’s group coaching program! Dawn created a valuable and educational curriculum, and created a safe space to learn and connect with others. Dawn taught lifelong skills for anyone, within any career chapter, to increase their awareness and enhance their happiness. I highly recommend.
-Sara P
Byron, M
Meet Dawn LaRae
The Midlife Career Whisperer™
I see you because I've been you.
After 32 years in corporate leadership, with over 20 years in healthcare and 9 in financial services, I had everything that was supposed to matter: the title, the salary, the respect. From the outside, I had it all figured out.
But inside? I felt disconnected from my truest self.
I found myself saying yes when I meant no. Compromising my values to stay in good graces. Following paths that felt wrong because they looked right. Prioritizing everyone's needs except my own.
I'll never forget the day I looked in the mirror and thought: "Where did I go?"
That question changed everything.
I made the decision to invest in myself - in coaching, in my own development, in deep personal work. I earned my Master’s in Leadership. I became an iPEC Certified Professional Coach and Energy Leadership Index® Master Practitioner. I became EQ-i 2.0 certified. Most importantly, I did the inner work to come home to myself. Most importantly, I did the inner work to come home to myself.
And here's what I discovered: The path home isn't about adding more credentials or achieving more success by traditional measures. It's about remembering who you are underneath all the roles, responsibilities, and expectations.
That journey home transformed not just my career, but my entire life.
Now, this work is my calling. I've dedicated my practice to helping midlife professional women do what I did - but with guidance, support, and a proven roadmap. Because you don't have to figure this out alone. You don't have to waste years wondering. You can come home to yourself with clarity, confidence, and community.
MY APPROACH
I believe transformation happens when we combine deep self-awareness with powerful mindset work and strategic action. My coaching is:
Authentic - I show up as my real self, and I create space for you to do the same
Encouraging - I see your potential even when you can't, and I'll believe in you until you believe in yourself
Science-backed - My methods are grounded in neuroscience, positive psychology, and proven coaching frameworks
Intuitive - I meet you exactly where you are, with the wisdom and flexibility that comes from experience
Transformative - This isn't about quick fixes. This is about sustainable shifts that change everything
I've walked this path. I know the terrain. And I'd be honored to walk it with you.
A Unique Approach to Career Transformation
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Most career programs jump straight to resumes, networking tactics, and job search strategies. We begin with something more fundamental: understanding who you actually are. Because when you're clear about your authentic self, the right "what" becomes obvious.
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Strategy without the right mindset rarely succeeds. We spend significant time on the internal transformation that makes external change possible and sustainable.
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Whether you're ready to make a move in six months or you're preparing for a transition two years from now, this program meets you where you are. We work with your real life, not some imaginary version where everything is simple.
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This isn't about compartmentalizing your career from the rest of your life. We look at your values, your relationships, your energy, your complete picture - because authentic career alignment affects everything.
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I'm not a 30-year-old coach who's never experienced being underestimated because of age, navigating decades of workplace dynamics, or questioning long-held definitions of success. I've lived what you're experiencing. I understand the unique challenges and opportunities of this life stage.
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You're not just getting coaching - you're joining a sisterhood of women who understand your journey because they're on similar paths. This community becomes a lasting resource.
Imagine Your Life Six Months from Now
Picture yourself waking up on Monday morning with genuine excitement about the week ahead.
You're clear about who you are and what you have to offer. You understand your unique strengths and how to leverage them. You know your values and you're honoring them in your work and life.
That inner critic who used to run the show? She's quieted. Not because you've silenced her, but because you've developed a stronger, wiser voice that guides you.
You have a vision for your next chapter that feels authentic and achievable. You know what steps you need to take, and you have the confidence to take them.
You're part of a community of remarkable women who celebrate your wins, support you through challenges, and remind you of your strength when you forget.
Most importantly, you feel at home in yourself. You are showing up in your career as the most authentic, fully alive version of you—not who you think you should be, not who everyone else needs you to be. Just you. Fully, unapologetically you.
This isn't fantasy. This is what happens when you do this work with intention, support, and commitment.
What Changes When You Have Power Over Your Thoughts
. . . Everything!
Lynnette Hansen
Healthcare Leader
Through Dawn’s insightful guidance and the program’s supportive structure, I reconnected with my confidence and gained clarity about what truly matters to me. Dawn helped me approach challenges with mindfulness and intention, teaching me how to shift from over analyzing and feeling stuck to taking small, purposeful steps forward. This mindset has been life-changing, bringing a sense of alignment and balance between my personal and professional life.
Jeanette Lalla
Healthcare Advertising
I was just thinking about energy levels the other day and how I feel like I am operating at a much better frequency right now than I have been in years.
Carol Urton
Corporate Leader
turned Entrepreneur, Coach
As I've embarked on my plan to make my career dreams come true, it's been instrumental to have a coach to help me confront my fears, take an honest look at where I'm at and ultimately where I want to go.
An Investment in Your Future Self
Let's talk about investing in yourself.
I know you're wondering about the financial commitment. And I want you to think about it in a different way.
Consider what it's costing you to stay where you are:
The energy you could be directing toward what lights you up
The confidence that grows when you honor your authentic self
The joy that comes from work that truly fulfills you
The time - the most precious resource - that you can never reclaim
The example you're setting (or not setting) for the people who look up to you
Now consider what you're gaining:
A clear understanding of your unique strengths, values, and purpose
A transformed mindset that opens possibilities instead of limiting them
A concrete roadmap for your next career chapter
A community of supportive, inspiring women
Professional coaching and guidance throughout the entire journey
Comprehensive assessments that provide insights you'll use for years
Tools and strategies that serve you long after the program ends
This group coaching experience is offered at more than 50% off of my 1:1 coaching program.
Flexible monthly payment plans are available, because your transformation shouldn't create financial stress.
Here's the truth: You've spent years - probably decades - investing in others. Your children's education. Your partner's dreams. Your organization's success. Your parents' care.
This is your moment to invest in yourself with the same level of commitment.
Monthly payment plans available
Limited to 8 participants
Frequently Asked Questions
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The program investment is $2,200, payable in four monthly installments of $550. This covers all group sessions, program materials, community access, and personalized support throughout your four-month journey.
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Absolutely. And in fact, most women join without knowing exactly what’s next. Some want a completely new career. Others simply want to show up differently in the one they have. The clarity emerges through the process. We start with understanding who you truly are—and the right next step always becomes clear from there.
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Perfect. This program works beautifully for women at every stage of readiness. Some are preparing for a future career transition. Others are using this time to transform how they show up in the career they already have. Either way, you’ll leave with deep self-knowledge, a rewritten inner story, and a clear, values-aligned path forward.
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If you can join a Zoom call, you can do this program! The technology is simple and straightforward. Plus, I'm always available to help troubleshoot if needed. Don't let technology concerns hold you back from transformation.
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Life happens, and I understand that. All group sessions are recorded, so you can catch up whenever works for you. That said, the live experience is incredibly valuable - the real-time conversations and connections are part of what makes this program so powerful.
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Plan for 90 minutes every other week for group sessions, plus your three 60-minute private sessions throughout the program. Between sessions, you'll spend time with the workbooks - most women find they can integrate this into their normal routines. The time commitment is manageable while still being transformative.
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Yes! Many women discover through this process that entrepreneurship is their next chapter. Others discover a deeper, more authentic way of showing up in the career they already have. The self-awareness work, mindset transformation, and action planning applies to any destination—because the work is always about coming home to yourself first.
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The beauty of this program is that while your specific circumstances might differ, the core journey is universal for midlife women. You'll be amazed at how much you relate to women whose surface stories look different but whose deeper questions are remarkably similar.
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Coaching and therapy serve different purposes. Therapy often focuses on healing past wounds and processing emotions. Coaching is future-focused and action-oriented - it's about creating what you want moving forward. Both are valuable, and many women work with both a therapist and a coach simultaneously.
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You'll have a complete action plan, deep self-knowledge, a transformed mindset, and a community of women who continue to support each other. Many cohorts stay connected long after the program ends. Plus, you'll have lifetime access to your workbooks, recordings, and resources.
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Group coaching offers unique benefits: the power of community, multiple perspectives, shared wisdom, and witnessing others' breakthroughs. Plus, it makes transformational coaching accessible at a much lower investment than 1:1 work. That said, you also get three private 1:1 sessions within the group program, so you receive both community and personal attention.
Your Most Authentic, Fully Alive Career Begins Here
Sessions Begin January 2026!
You've read this far because something inside you is saying yes.
That inner voice - the one that's been quietly persistent, the one that knows there's more for you - she's ready.
You don't need to have everything figured out. You don't need to know exactly what's next. You just need to take the first step.
Here's what happens next:
Schedule a free discovery call where we'll talk about your unique situation, explore whether this program is the right fit, and answer any questions you have. No pressure, no obligation - just a genuine conversation about your journey.
If it feels right for both of us, you'll join the inaugural cohort and begin your homecoming journey with 4-5 other remarkable women.
Over four transformative months, you'll rediscover yourself, rebuild your confidence, explore new possibilities, and create your roadmap home.
The women who show up in their careers as the fullest, most alive version of themselves didn’t have some special advantage. They simply decided to stop performing and start becoming. They chose to invest in themselves. They took the first step.
This is your moment. This is your invitation to come home to yourself—and to step boldly into the career that is most fully, completely, authentically yours.
Only 8 spots available
This pricing available only for this inaugural cohort
Program begins January 2026
A Personal Note
If you're still here, still reading, I want you to know something:
Your desire for more isn’t selfish. It’s not a midlife crisis. It’s not ungrateful.
It’s your most authentic self, finally strong enough to be heard. Finally refusing to stay quiet.
After years of adapting, accommodating, and achieving according to others' definitions, you're ready to define success for yourself. That's not just okay - it's beautiful.
You have decades of wisdom, mountains of experience, and unique gifts that the world needs. The question isn't whether you're capable of creating meaningful change. The question is: Are you ready to honor yourself enough to try?
I've walked this path. I know how scary it can feel to question everything you've built. I also know how extraordinary it feels to finally show up as your most authentic, fully alive self — in your career and in your life.
You don't have to do this alone. You don't have to figure it all out before you start. You just have to be willing to take the first step.
I'd be honored to walk this journey with you.
With deep belief in your potential,
Dawn LaRae Frydenlund
The Midlife Career Whisperer™
P.S. That voice inside you that led you here? Trust her. She knows what you need. Schedule your discovery call and let's explore this together.