Representation of a confident mid-life professional woman, embodying the transformational journey towards happiness and fulfillment.

The Midlife Career Homecoming

Your Journey Back to Your Authentic Self

You're ready for work that feels like home.

A 4-month transformative group coaching experience for midlife women who are ready to rediscover their authentic selves and create careers that honor who they've become.

SCHEDULE YOUR FREE DISCOVERY CALL

You've Arrived at an Extraordinary Moment

Something inside you is shifting. You're questioning. You're wondering. You're ready for something different.

Maybe you've been successful for years, but you're finally ready to redefine what success actually means to you. Maybe you've spent decades building expertise, and now you're curious about what else you could create with all that wisdom. Or maybe you simply know, deep in your bones, that there's more waiting for you.

This isn't a crisis. This is clarity calling.

You're at that beautiful intersection where experience meets possibility. You have the wisdom of decades lived, the courage that comes with age, and the readiness to honor what you truly want.

And here's what I know about you:

  • You're ready to stop waiting for permission and start trusting your own voice.

  • You're ready to explore what lights you up instead of what's expected of you.

  • You're ready to use your hard-won wisdom to create work that actually fulfills you.

  • You're ready to prioritize your own dreams with the same dedication you've given to everyone else's.

  • Welcome to The Midlife Career Homecoming. This is where your journey home begins.

What is The Midlife Career Homecoming?

This is a 4-month transformative group coaching experience designed specifically for midlife professional women who are ready to come home to themselves.

Over four months, you'll join 4-6 other remarkable women on a journey of rediscovery, transformation, and powerful action. Together, you'll move through four carefully designed pillars that take you from wherever you are today to exactly where you want to be.

This program is built on a foundation of:

DEEP SELF-DISCOVERY
Understanding who you really are through comprehensive assessments and guided exploration

MINDSET TRANSFORMATION
Shifting from limiting beliefs to empowering truths that open up possibilities

STRATEGIC EXPLORATION
Discovering career paths that align with your authentic self and accumulated wisdom

CONFIDENT ACTION
Creating a personalized roadmap that takes you from vision to reality

You'll receive both intimate group coaching and individual attention, combining the power of community with personalized support. Because transformation happens best when you're supported, challenged, and celebrated every step of the way.

Your Journey Home: The Four Pillars

  • Your Foundation for Fearless Reinvention

    This is where you remember who you really are.

    After years of adapting to others' expectations, meeting external demands, and focusing on what you "should" do, it's time to reconnect with your authentic self. The woman who has unique gifts. The woman who values certain things above all else. The woman who has dreams she's been quietly carrying.

    Through powerful assessments and guided exploration, you'll uncover:

    • Your natural strengths through the cliftonStrengths Assessment - those talents you use so effortlessly you might not even recognize them as special

    • Your core values through The Clarity Method Assessment - the non-negotiables that need to guide your next chapter

    • Your current alignment through my proprietary Career Alignment Assessment - honest insight into where you are and where you want to be

    • Your authentic vision for what's next - the career and life you actually want, not the one you think you should want

    By the end of Pillar 1, you'll have crystal-clear understanding of your unique wiring. This becomes your compass for every decision moving forward.

  • Break Free from Self-Doubt and Step Into Possibility

    Your mindset is the bridge between where you are and where you're going.

    Here's the beautiful truth: Your mind is incredibly powerful, and you have more control over your thoughts than you might realize. The beliefs that have been running the show? Many of them are old stories that no longer serve you. And you get to rewrite them.

    Through the transformative Energy Leadership Index Assessment and targeted mindset work, you'll:

    • Discover what's been quietly holding you back (often it's not what you think!)

    • Understand your default ways of viewing the world and leading your life

    • Develop new thought patterns that open doors instead of closing them

    • Build unshakeable confidence in your ability to create what you want

    • Learn to see challenges as opportunities and possibilities instead of obstacles

    This is where "I'm not sure I can" transforms into "I'm excited to try." Where hesitation shifts to curiosity. Where doubt becomes determination.

  • Discover the Possibilities That Await You

    Now that you know WHO you are and your mindset supports your vision, it's time to explore WHAT's possible.

    This is the exciting part - where all your insights come together and career possibilities start to crystallize. You'll look at your accumulated experience through fresh eyes and discover options you might never have considered.

    You'll:

    • Identify the transferable skills you've been building for decades (you have more than you realize!)

    • Explore career paths that honor both your expertise and your authentic desires

    • Define what success looks like for YOU at this stage of life

    • Create your unique Career DNA Blueprint - a clear picture of the work that will feel like home

    This pillar is where the "aha moments" happen. Where women say "I never thought of it that way!" and "Why didn't I see this before?" This is where your next chapter comes into focus.

  • Take Powerful Action Toward Your Vision

    You've built the clarity. You've developed the confidence. Now it's time to create your roadmap.

    By this pillar, you know exactly who you are, what you want, and what's possible. Now we translate that vision into concrete, achievable steps that honor your real life - your timeline, your responsibilities, your resources.

    You'll:

    • Create your personalized Career Homecoming Action Plan with clear milestones and next steps

    • Anticipate potential challenges and build strategies to navigate them

    • Design accountability systems that work with your unique motivators (not against them)

    • Identify your support network and resources for the journey ahead

    • •Practice articulating your value, vision, and next steps with confidence

    By the end of this pillar, you won't be wondering what to do. You'll know. And you'll have everything you need to move forward with clarity and confidence.

Everything You Need for Your Homecoming

THE EXPERIENCE

6 Transformative Group Coaching Sessions (bi-weekly, 90 minutes each)

These aren't typical group calls. These are intimate, powerful conversations where breakthroughs happen, insights emerge, and deep connections form. You'll be challenged, supported, and celebrated by women who truly understand your journey.

3 Personal Coaching Sessions (60 minutes each, 1:1 with Dawn)

Your journey is unique, and you deserve personalized attention. These private sessions ensure you get tailored support for your specific situation, challenges, and dreams.

Private Community Access (24/7 throughout the program)

Connect with your cohort between sessions for ongoing support, celebration, and accountability. This is where friendships form and the real-time support happens when you need it most.

Weekly Inspiration and Touchpoints

Stay connected, motivated, and inspired between sessions with regular encouragement designed specifically for your cohort.

THE TOOLS

4 Comprehensive Assessments with Personal Debriefs

  • Career Alignment Assessment (Proprietary)
    My unique tool that reveals exactly where you are and illuminates where you want to go

  • CliftonStrengths Assessment 
    Discover your top natural talents and learn how to leverage them powerfully

  • Clarity Method Values Assessment
    Get crystal clear on your core values - the non-negotiables that must guide your decisions

  • Energy Leadership Index (ELI)
    Understand your default ways of viewing the world and leading, plus how to shift to more empowering perspectives

These assessments aren't just data - they're revelation experiences that help you see yourself clearly, perhaps for the first time.

4 Thoughtfully Designed Workbooks (one for each pillar)

Created specifically for midlife women, these workbooks guide you through deep reflection, meaningful exercises, and powerful discoveries. These aren't surface-level worksheets - they're tools for genuine self-discovery and transformation that you'll reference long after the program ends.

THE SUPPORT

Flexible Payment Options

Monthly payment plans available because investing in yourself shouldn't create financial stress.

Ongoing Access to Materials

All session recordings, workbooks, and resources remain available to you for continued growth.

This Journey is Calling You If...

  • You're ready to prioritize your own fulfillment after years of putting others first

  • You're curious about what else you could create with all your accumulated wisdom

  • You're open to exploring new possibilities, even if you're not sure yet what they are

  • You're willing to do meaningful inner work, not just learn surface-level tactics

  • You want the support of other women who understand this unique stage of life

  • You believe there's more for you, and you're ready to discover what that "more" looks like

  • You're prepared to invest in yourself with the same dedication you've invested in others

This program honors wherever you are in your journey. Some women join knowing they want a complete career change. Others are exploring possibilities while staying in their current roles. Some are preparing for a transition years from now. All are welcome, because this work is about clarity first - and clarity leads to the right decisions for YOU.

The Power of Transforming Together

After years of providing transformational 1:1 coaching, I've witnessed something remarkable: The deepest breakthroughs often happen in community.

There's something powerful about being in a room (even a virtual one) with other women who are navigating the same questions, experiencing similar doubts, and pursuing their own versions of "more." When one woman has a breakthrough, it illuminates possibilities for everyone.

Here's what the group experience creates:

  • You see your own possibilities reflected in someone else's journey. When she takes a brave step, it shows you that you can too.

  • You receive wisdom not just from me, but from other accomplished women who bring their own insights and experiences.

  • You realize you're not the only one who feels this way. Your questions aren't unusual. Your desires aren't selfish. Your dreams aren't unrealistic.

  • The women in your cohort become your biggest cheerleaders. Many groups stay connected long after the program ends, continuing to support each other's journeys.

  • Group coaching makes this deep transformational work available at a fraction of what 1:1 coaching requires - without sacrificing quality or personal attention.

    Plus, let's be honest: There's something special about being part of a small, intimate group of women who are all committed to their own growth. The energy is different. The insights are richer. The transformation is deeper.

Join the Inaugural Cohort!

You have a unique opportunity to be part of something special from the very beginning.

As a beta participant, you're not getting a "practice version" - you're getting the complete, thoughtfully designed program that I've spent months creating, plus some distinctive advantages:

SPECIAL PRICING

Access this transformational experience at the lowest investment it will ever be offered. Once we complete the beta cohort and I have testimonials and proven results, the investment will increase significantly.

SHAPE THE EXPERIENCE

Your feedback and insights will help refine this program for future women. You'll have a voice in how this evolves and what elements resonate most powerfully.

DEEPER CONNECTIONS 

As the inaugural cohort, you'll form especially strong bonds. First groups always have a unique energy and closeness.

MORE FLEXIBILITY

We'll adapt and adjust as needed to ensure the program serves you beautifully. You'll benefit from a more responsive, personalized experience.

LASTING LEGACY

You'll be part of the founding story - the women who helped launch a program that will transform countless lives in the years ahead.

Think of it this way: You know how your closest friends are often the ones who showed up during pivotal moments, when you were both figuring things out? That's the energy of a first cohort. You'll share this journey in a way that future groups won't experience in quite the same way.

Meet Dawn LaRae

The Midlife Career Whisperer™

I see you because I've been you.

Twenty-five years into a successful healthcare leadership career, I had everything that was supposed to matter: the title, the salary, the respect. From the outside, I had it all figured out.

But inside? I felt disconnected from my truest self.

I found myself saying yes when I meant no. Compromising my values to stay in good graces. Following paths that felt wrong because they looked right. Prioritizing everyone's needs except my own.

I'll never forget the day I looked in the mirror and thought: "Where did I go?"

That question changed everything.

I made the decision to invest in myself - in coaching, in my own development, in deep personal work. I got certified as an iPEC Professional Coach and Energy Leadership Master Practitioner. I earned my Master's in Leadership and Organizational Development. Most importantly, I did the inner work to come home to myself.

And here's what I discovered: The path home isn't about adding more credentials or achieving more success by traditional measures. It's about remembering who you are underneath all the roles, responsibilities, and expectations.

That journey home transformed not just my career, but my entire life.

Now, this work is my calling. I've dedicated my practice to helping midlife professional women do what I did - but with guidance, support, and a proven roadmap. Because you don't have to figure this out alone. You don't have to waste years wondering. You can come home to yourself with clarity, confidence, and community.

MY APPROACH

I believe transformation happens when we combine deep self-awareness with powerful mindset work and strategic action. My coaching is:

  • Authentic - I show up as my real self, and I create space for you to do the same

  • Encouraging - I see your potential even when you can't, and I'll believe in you until you believe in yourself

  • Science-backed - My methods are grounded in neuroscience, positive psychology, and proven coaching frameworks

  • Intuitive - I meet you exactly where you are, with the wisdom and flexibility that comes from experience

  • Transformative - This isn't about quick fixes. This is about sustainable shifts that change everything

I've walked this path. I know the terrain. And I'd be honored to walk it with you.

Read My Story

A Unique Approach to Career Transformation

  • Most career programs jump straight to resumes, networking tactics, and job search strategies. We begin with something more fundamental: understanding who you actually are. Because when you're clear about your authentic self, the right "what" becomes obvious.

  • Strategy without the right mindset rarely succeeds. We spend significant time on the internal transformation that makes external change possible and sustainable.

  • Whether you're ready to make a move in six months or you're preparing for a transition two years from now, this program meets you where you are. We work with your real life, not some imaginary version where everything is simple.

  • This isn't about compartmentalizing your career from the rest of your life. We look at your values, your relationships, your energy, your complete picture - because authentic career alignment affects everything.

  • I'm not a 30-year-old coach who's never experienced being underestimated because of age, navigating decades of workplace dynamics, or questioning long-held definitions of success. I've lived what you're experiencing. I understand the unique challenges and opportunities of this life stage.

  • You're not just getting coaching - you're joining a sisterhood of women who understand your journey because they're on similar paths. This community becomes a lasting resource.

Imagine Your Life Six Months from Now

Picture yourself waking up on Monday morning with genuine excitement about the week ahead.

You're clear about who you are and what you have to offer. You understand your unique strengths and how to leverage them. You know your values and you're honoring them in your work and life.

That inner critic who used to run the show? She's quieted. Not because you've silenced her, but because you've developed a stronger, wiser voice that guides you.

You have a vision for your next chapter that feels authentic and achievable. You know what steps you need to take, and you have the confidence to take them.

You're part of a community of remarkable women who celebrate your wins, support you through challenges, and remind you of your strength when you forget.

Most importantly, you feel at home in your own life. Your work reflects who you actually are, not who you think you should be.

This isn't fantasy. This is what happens when you do this work with intention, support, and commitment.

What Changes When You Have Power Over Your Thoughts
. . . Everything!

A woman with long brown hair and blue eyes, smiling, wearing a plaid blazer and a lace top against a plain background.

Lynnette Hansen
Healthcare Leader

Through Dawn’s insightful guidance and the program’s supportive structure, I reconnected with my confidence and gained clarity about what truly matters to me. Dawn helped me approach challenges with mindfulness and intention, teaching me how to shift from over analyzing and feeling stuck to taking small, purposeful steps forward. This mindset has been life-changing, bringing a sense of alignment and balance between my personal and professional life.

Woman smiling, wearing a denim shirt, standing in front of a light-colored background.

Jeanette Lalla
Healthcare Advertising 

I was just thinking about energy levels the other day and how I feel like I am operating at a much better frequency right now than I have been in years.

Smiling woman with long blonde hair wearing a black sweater over a white blouse, seated and leaning on an armrest.

Carol Urton
Corporate Leader
turned Entrepreneur, Coach

As I've embarked on my plan to make my career dreams come true, it's been instrumental to have a coach to help me confront my fears, take an honest look at where I'm at and ultimately where I want to go.

An Investment in Your Future Self

Let's talk about investing in yourself.

I know you're wondering about the financial commitment. And I want you to think about it in a different way.

Consider what it's costing you to stay where you are:

  • The energy you could be directing toward what lights you up

  • The confidence that grows when you honor your authentic self 

  • The joy that comes from work that truly fulfills you

  • The time - the most precious resource - that you can never reclaim

  • The example you're setting (or not setting) for the people who look up to you

Now consider what you're gaining:

  • A clear understanding of your unique strengths, values, and purpose

  • A transformed mindset that opens possibilities instead of limiting them

  • A concrete roadmap for your next career chapter

  • A community of supportive, inspiring women

  • Professional coaching and guidance throughout the entire journey

  • Comprehensive assessments that provide insights you'll use for years

  • Tools and strategies that serve you long after the program ends

This group coaching experience is offered at 50% of what my 1:1 coaching requires. And as a beta participant, you'll access it at a special introductory investment that will never be this accessible again.

Flexible monthly payment plans are available, because your transformation shouldn't create financial stress.

Here's the truth: You've spent years - probably decades - investing in others. Your children's education. Your partner's dreams. Your organization's success. Your parents' care.

This is your moment to invest in yourself with the same level of commitment.

Monthly payment plans available

Limited to 4-6 participants

Frequently Asked Questions

  • Absolutely! In fact, most women join this program without knowing exactly what's next. The clarity emerges through the process. We start with understanding who you are, and the "what's next" becomes clear from there. You don't need to have answers - you just need to be curious about finding them.

  • Perfect. This program works beautifully for women who are preparing for a future transition. Many participants use this time to gain clarity and build their foundation while still employed. We work with YOUR timeline, whether that's six months or two years from now.

  • If you can join a Zoom call, you can do this program! The technology is simple and straightforward. Plus, I'm always available to help troubleshoot if needed. Don't let technology concerns hold you back from transformation.

  • Life happens, and I understand that. All group sessions are recorded, so you can catch up whenever works for you. That said, the live experience is incredibly valuable - the real-time conversations and connections are part of what makes this program so powerful.

  • Plan for 90 minutes every other week for group sessions, plus your three 60-minute private sessions throughout the program. Between sessions, you'll spend time with the workbooks - most women find they can integrate this into their normal routines. The time commitment is manageable while still being transformative.

  • Yes! Many women discover through this process that entrepreneurship is their next chapter. The self-awareness work, mindset transformation, and strategic planning we do applies whether you're pursuing a new role, a different field, or starting your own venture.

  • The beauty of this program is that while your specific circumstances might differ, the core journey is universal for midlife women. You'll be amazed at how much you relate to women whose surface stories look different but whose deeper questions are remarkably similar.

  • Coaching and therapy serve different purposes. Therapy often focuses on healing past wounds and processing emotions. Coaching is future-focused and action-oriented - it's about creating what you want moving forward. Both are valuable, and many women work with both a therapist and a coach simultaneously.

  • You'll have a complete action plan, deep self-knowledge, a transformed mindset, and a community of women who continue to support each other. Many cohorts stay connected long after the program ends. Plus, you'll have lifetime access to your workbooks, recordings, and resources.

  • Group coaching offers unique benefits: the power of community, multiple perspectives, shared wisdom, and witnessing others' breakthroughs. Plus, it makes transformational coaching accessible at a much lower investment than 1:1 work. That said, you also get three private 1:1 sessions within the group program, so you receive both community and personal attention.

Your Homecoming Begins Here

Sessions Begin October 29th!

You've read this far because something inside you is saying yes.

That inner voice - the one that's been quietly persistent, the one that knows there's more for you - she's ready.

You don't need to have everything figured out. You don't need to know exactly what's next. You just need to take the first step.

Here's what happens next:

Schedule a free discovery call where we'll talk about your unique situation, explore whether this program is the right fit, and answer any questions you have. No pressure, no obligation - just a genuine conversation about your journey.

If it feels right for both of us, you'll join the inaugural cohort and begin your homecoming journey with 4-5 other remarkable women.

Over four transformative months, you'll rediscover yourself, rebuild your confidence, explore new possibilities, and create your roadmap home.

The women thriving in careers they love didn't have some special advantage. They simply decided to honor the calling to something more. They chose to invest in themselves. They took the first step.

This is your moment. This is your invitation home.

Only 4-6 spots available
Beta pricing available only for this inaugural cohort
Program begins [start date]

SCHEDULE YOUR FREE DISCOVERY CALL

A Personal Note

If you're still here, still reading, I want you to know something:

Your desire for more isn't selfish. It's not a midlife crisis. It's not ungrateful.

It's your authentic self, finally strong enough to be heard.

After years of adapting, accommodating, and achieving according to others' definitions, you're ready to define success for yourself. That's not just okay - it's beautiful.

You have decades of wisdom, mountains of experience, and unique gifts that the world needs. The question isn't whether you're capable of creating meaningful change. The question is: Are you ready to honor yourself enough to try?

I've walked this path. I know how scary it can feel to question everything you've built. I also know how extraordinary it feels to come home to yourself.

You don't have to do this alone. You don't have to figure it all out before you start. You just have to be willing to take the first step.

I'd be honored to walk this journey with you.

With deep belief in your potential,

Dawn LaRae Frydenlund
The Midlife Career Whisperer™

P.S. That voice inside you that led you here? Trust her. She knows what you need. Schedule your discovery call and let's explore this together.

SCHEDULE YOUR FREE DISCOVERY CALL